Understanding Organic SEO
In the old days of the Internet, there were no SEO Consultants, automated systems, or all that high technology stuff. A [tag] few years ago, in fact, the term “Search Engine Optimization” did not even exist! Website owners struggled with ways and means to get the much-needed hits to their website (never mind if it was not targeted) to hopefully generate the needed revenues. Those were the days of IBM (or “It’s Best done Manually) and Organic SEO.
Organic SEO still refers to the processes and strategies that are undertaken to optimize a website so that it gets good relevance ratings based on the keywords that the site is responsive to. The only difference between Organic SEO and the SEO we now know is that Organic SEO is a manual process vs. the current automated processes of page submission and alteration that characterizes “modern” SEO. Organic SEOfocuses on promoting websites on the Natural search engine results also known as organic results in contrast with sponsored links (Pay-Per-Click/PPC). Organic SEO, if you really think about is a “purist” approach to website optimization because nothing is a “black box”. As an expert in Organic SEO, you know optimization; you don’t just blindly trust it.
Organic SEO is based on a clear understanding of fundamental concepts, including:
• Search engines and how they work
Obviously, you cannot practice Organic SEO if you don’t even know how the first two letters of SEO (i.e., Search Engine) works. A search engine is a web site that provides the visitor a list of recommended websites to go to, based on a specific keyword or keywords. The rank of a website is statistically determined by what is termed as “key word density” or the ratio of keywords to the total number of words of content in a website. Inbound links and their relevance is another factor that determines your rankings. The gatherer of this statistical data is what is called a “spider” or “spider bot”, which is a program whose function is to count the number of times a keyword appears in a website through a process called “crawling”.
• Search Engine Optimization
You can’t have Organic SEO without the SEO part, which stands what Search Engine Optimization. SEO’s main goal is simple: bring as many visitors to your website as possible by exerting influence on the search engine to position your website as close to the top of the list as possible. As a result of having more visitors, it is hoped that your website will generate business for you. This result is every Organic SEOpractitioner’s clear measure of success.
• Viral Marketing
This is an important concept to understand if you are serious about becoming a good Organic SEO expert. Viral Marketing is a strategy to exponentially increase the number of visitors to your website from a small base that you have developed from your initial Organic SEO strategy. An example of Viral Marketing is to offer visitors to your website an opportunity to generate income from their own website by simply putting in your website’s link on theirs so that when people visit their website, then there is a good chance that they will visit yours. This strategy is certainly a handy component of the arsenal of a practitioner of Organic SEO.
• Optimized Domain Names
One of the simplest concepts to understand, yet also one that is not as easy to implement. Getting a keyword-rich domain name is every Organic SEO consultant’s dream because it carries so much weight in the relevance scale. If you domain name is exactly what you are selling, you will be able to smoothly sail on without much of a problem in the rankings. The problem, of course, is that there is a very high likelihood that the “good” domain names already belong to someone, and this makes an Organic SEO specialist life more difficult.
• Keyword Research
This is the first step on the list of to-dos for an Organic SEO practitioner because it plays a major role in determining your optimization strategy. Since it takes months for any optimization strategy to take effect, an Organic SEO expert’s efforts will be wasted if he makes the mistake of optimizing a website based on keywords that are not as popular as he assumed.
Becoming an Organic SEO specialist is not an easy task at all because it requires a deep understanding of the fundamentals that those utilizing automated systems take for granted. There is a major advantage, however, of Organic SEO vs. the “lazy man’s” SEO: A clear understanding of the concepts allows you to analyze SEO situations more accurately and come up with strategies that are more appropriate and responsive to your website’s needs.
While lots of elements affect the positions of a web website, any type of search engine optimization initiative isn’’ t well worth also a second of your time without one and single unknown: appropriate as well as competitive search phrases. Let’’ s check out an instance: a local moving business made a decision to optimize its site. It understands (or presumes that it does) that the most preferred keywords for their sort of company are ““” movers ” as well as “ moving ”. At an initial glimpse, appears like everything ’ s fine: the key phrases appear to be appropriate, and ought to produce great results. Nevertheless, there are two blunders made below. The very first one is keyword relevance. What’’ s the usage for our regional removaling business of people that are seeking ““” moving companies ” or “ moving ” in Denver, CO, Boston, MA or New york city, NY, if they lie and offering services around San Francisco just? Another error is keyword effectiveness. It’’ ll take far more time and effort to obtain top positions for such popular and competitive basic key words as ““” removaling ” and also “ movers ” than to obtain exact same outcomes for something more specific and also appropriate, such as ““ movers San Francisco ” or “ moving San Francisco””. Not only are these keywords more probable to convert site visitors to buyers, however additionally it’’ s a much easier as well as less time-consuming task. If the globe we reside in contains atoms, the smallest and crucial particles in seo world are search phrases. Actually, there’’ s absolutely nothing complicated concerning them, if one bears in mind three points regarding keywords: significance, effectiveness and Wordtracker. Wordtracker.com is an UK based business that supplies an irreplaceable search engine advertising and marketing service device: keyword research and evaluation. It helps to discover and pick key words that are both appropriate as well as competitive. Appropriate mean that the keywords relate to your website, and also that these are words people are inputting in Google, Yahoo or MSN in order to discover your kind of organisation. Another important aspect in identifying a ““ good ” key words is its effectiveness. Let’’ s say we have a keyword ““ movers” ” which has a document of showing up in Google search listing for 1009 times; there are 15400000 different website contending for this search phrase. This implies that this key phrase’’ s effectiveness index is 1009/15400000=0.066. This index reveals that the keyword is much also affordable as well as you’’ ll possibly finish up someplace in the center of Google’’ s search results if you attempt to maximize your page for this specific key words. A guideline is to find search phrases that are quite popular as well as at the very same time have fewer websites completing for them. A great keyword is taken into consideration to have a performance index of over 100, although anything between 10 as well as 100 could be targeted as well. It goes without saying, without having the best key phrases that are both appropriate and competitive it’’ s difficult to succeed in any search engine optimization project. Without understanding your particular niche words, you’’ ll possibly finish up competing against web websites with thousands of incoming web links maximized by seo gurus and also will certainly be shed in numerous search results page – – no person will certainly also ever learn you exist. On the other hand, all it takes to get your web traffic from 0 to couple hundreds a day might be something as basic and cost-effective as Wordtracker.