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Understanding Organic SEO

In the old days of the Internet, there were no SEO Consultants, automated systems, or all that high technology stuff. A [tag] few years ago, in fact, the term “Search Engine Optimization” did not even exist! Website owners struggled with ways and means to get the much-needed hits to their website (never mind if it was not targeted) to hopefully generate the needed revenues. Those were the days of IBM (or “It’s Best done Manually) and Organic SEO.

Organic SEO still refers to the processes and strategies that are undertaken to optimize a website so that it gets good relevance ratings based on the keywords that the site is responsive to. The only difference between Organic SEO and the SEO we now know is that Organic SEO is a manual process vs. the current automated processes of page submission and alteration that characterizes “modern” SEO. Organic SEOfocuses on promoting websites on the Natural search engine results also known as organic results in contrast with sponsored links (Pay-Per-Click/PPC). Organic SEO, if you really think about is a “purist” approach to website optimization because nothing is a “black box”. As an expert in Organic SEO, you know optimization; you don’t just blindly trust it.

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Organic SEO is based on a clear understanding of fundamental concepts, including:

• Search engines and how they work

Obviously, you cannot practice Organic SEO if you don’t even know how the first two letters of SEO (i.e., Search Engine) works. A search engine is a web site that provides the visitor a list of recommended websites to go to, based on a specific keyword or keywords. The rank of a website is statistically determined by what is termed as “key word density” or the ratio of keywords to the total number of words of content in a website. Inbound links and their relevance is another factor that determines your rankings. The gatherer of this statistical data is what is called a “spider” or “spider bot”, which is a program whose function is to count the number of times a keyword appears in a website through a process called “crawling”.

• Search Engine Optimization

You can’t have Organic SEO without the SEO part, which stands what Search Engine Optimization. SEO’s main goal is simple: bring as many visitors to your website as possible by exerting influence on the search engine to position your website as close to the top of the list as possible. As a result of having more visitors, it is hoped that your website will generate business for you. This result is every Organic SEOpractitioner’s clear measure of success.

• Viral Marketing

This is an important concept to understand if you are serious about becoming a good Organic SEO expert. Viral Marketing is a strategy to exponentially increase the number of visitors to your website from a small base that you have developed from your initial Organic SEO strategy. An example of Viral Marketing is to offer visitors to your website an opportunity to generate income from their own website by simply putting in your website’s link on theirs so that when people visit their website, then there is a good chance that they will visit yours. This strategy is certainly a handy component of the arsenal of a practitioner of Organic SEO.

• Optimized Domain Names

One of the simplest concepts to understand, yet also one that is not as easy to implement. Getting a keyword-rich domain name is every Organic SEO consultant’s dream because it carries so much weight in the relevance scale. If you domain name is exactly what you are selling, you will be able to smoothly sail on without much of a problem in the rankings. The problem, of course, is that there is a very high likelihood that the “good” domain names already belong to someone, and this makes an Organic SEO specialist life more difficult.

Website SEO Optimization

• Keyword Research

This is the first step on the list of to-dos for an Organic SEO practitioner because it plays a major role in determining your optimization strategy. Since it takes months for any optimization strategy to take effect, an Organic SEO expert’s efforts will be wasted if he makes the mistake of optimizing a website based on keywords that are not as popular as he assumed.

Becoming an Organic SEO specialist is not an easy task at all because it requires a deep understanding of the fundamentals that those utilizing automated systems take for granted. There is a major advantage, however, of Organic SEO vs. the “lazy man’s” SEO: A clear understanding of the concepts allows you to analyze SEO situations more accurately and come up with strategies that are more appropriate and responsive to your website’s needs.

Links to your website from various other websites need to boost your web link appeal that need to cause added traffic. To place it just, the even more links aim to your site the far better. Internet search engine consider the number of inbound connect to your web site (" web link popularity") a critical consider ranking. High quality is more vital compared to quantity. If you obtain links from websites that are totally unassociated to your industry, you may gain nothing. Hyperlinks from authority sites are infinitely better compared to links from FFA (Totally free For All) web link ranches. Keep in mind: FFA sites list hundreds or hundreds of web links within their web pages indiscriminately. FFAs don’’ t appreciate which and also exactly what they connect to, as well as links from them are worthless. Find corresponding websites from within your very own industry, and also request a link. The very best way to call another site for a reciprocal web links is by e-mail. Make sure to connect to the other website before you send your email. It is more most likely that your web link will certainly be reciprocated if you connect initially. If they decide not to link back to you, you just remove the web link from your site. Don’’ t hide your links web page, but wear’’ t advertise it either. Make sure there is a web link to it from your homepage. Develop an out-of-the means sources web page where you connect to other sites, so you do not send individuals out the back door as fast as you bring them in the front door. Call as numerous sites as you can. Set a goal on your own, and stick with it. Getting in touch with one hundred sites each week is a good beginning. Also if just a few percent will link back to you will certainly enhance your web link appeal. Your best outcomes should be from sites that obtain a similar amount of website traffic to your website. High-traffic reputable sites are less likely to link back to you, however you should call them anyway. Lots of sites have ”” connect to us ” guidelines for connecting information. A fast method to find associated sites that could be open to connecting to your site is to do a search with your key phrases + connect to us. For instance, if you have a print store as well as you want web links from various other print stores, you might utilize the following search string ““ print store connect to us.””. There are numerous software application on the marketplace that could help you with your connecting efforts, yet none will certainly automate the process for you. The most effective linking system is a hand-operated system. The most reliable method to construct links is the via the ““ old made means,” ” which is difficult work.