Understanding Organic SEO
In the old days of the Internet, there were no SEO Consultants, automated systems, or all that high technology stuff. A [tag] few years ago, in fact, the term “Search Engine Optimization” did not even exist! Website owners struggled with ways and means to get the much-needed hits to their website (never mind if it was not targeted) to hopefully generate the needed revenues. Those were the days of IBM (or “It’s Best done Manually) and Organic SEO.
Organic SEO still refers to the processes and strategies that are undertaken to optimize a website so that it gets good relevance ratings based on the keywords that the site is responsive to. The only difference between Organic SEO and the SEO we now know is that Organic SEO is a manual process vs. the current automated processes of page submission and alteration that characterizes “modern” SEO. Organic SEOfocuses on promoting websites on the Natural search engine results also known as organic results in contrast with sponsored links (Pay-Per-Click/PPC). Organic SEO, if you really think about is a “purist” approach to website optimization because nothing is a “black box”. As an expert in Organic SEO, you know optimization; you don’t just blindly trust it.
Organic SEO is based on a clear understanding of fundamental concepts, including:
• Search engines and how they work
Obviously, you cannot practice Organic SEO if you don’t even know how the first two letters of SEO (i.e., Search Engine) works. A search engine is a web site that provides the visitor a list of recommended websites to go to, based on a specific keyword or keywords. The rank of a website is statistically determined by what is termed as “key word density” or the ratio of keywords to the total number of words of content in a website. Inbound links and their relevance is another factor that determines your rankings. The gatherer of this statistical data is what is called a “spider” or “spider bot”, which is a program whose function is to count the number of times a keyword appears in a website through a process called “crawling”.
• Search Engine Optimization
You can’t have Organic SEO without the SEO part, which stands what Search Engine Optimization. SEO’s main goal is simple: bring as many visitors to your website as possible by exerting influence on the search engine to position your website as close to the top of the list as possible. As a result of having more visitors, it is hoped that your website will generate business for you. This result is every Organic SEOpractitioner’s clear measure of success.
• Viral Marketing
This is an important concept to understand if you are serious about becoming a good Organic SEO expert. Viral Marketing is a strategy to exponentially increase the number of visitors to your website from a small base that you have developed from your initial Organic SEO strategy. An example of Viral Marketing is to offer visitors to your website an opportunity to generate income from their own website by simply putting in your website’s link on theirs so that when people visit their website, then there is a good chance that they will visit yours. This strategy is certainly a handy component of the arsenal of a practitioner of Organic SEO.
• Optimized Domain Names
One of the simplest concepts to understand, yet also one that is not as easy to implement. Getting a keyword-rich domain name is every Organic SEO consultant’s dream because it carries so much weight in the relevance scale. If you domain name is exactly what you are selling, you will be able to smoothly sail on without much of a problem in the rankings. The problem, of course, is that there is a very high likelihood that the “good” domain names already belong to someone, and this makes an Organic SEO specialist life more difficult.
• Keyword Research
This is the first step on the list of to-dos for an Organic SEO practitioner because it plays a major role in determining your optimization strategy. Since it takes months for any optimization strategy to take effect, an Organic SEO expert’s efforts will be wasted if he makes the mistake of optimizing a website based on keywords that are not as popular as he assumed.
Becoming an Organic SEO specialist is not an easy task at all because it requires a deep understanding of the fundamentals that those utilizing automated systems take for granted. There is a major advantage, however, of Organic SEO vs. the “lazy man’s” SEO: A clear understanding of the concepts allows you to analyze SEO situations more accurately and come up with strategies that are more appropriate and responsive to your website’s needs.
Seo (SEO) is the process whereby web designers or on the internet company proprietors make use of calculated copy on their web sites, with each other with offsite linking strategies to increase their website’’ s status in the eyes of the search engines. (You can find out more regarding this at http://www.001sitepromotion.com) As the net has expanded, so equally quick has the competitors for the very best online search engine placements. This has actually developed the online search engine optimisation market, which assists webmasters (that's YOU!) to improve the direct exposure of your website to targetted net users. And also consequently a much better understanding of the fundamental aspects of Search Engine Optimization is vital for any type of online business’ ’ success. Ok. So just what is search engine optimization? Firstly, to start with, understand that taking advantage of effective seo methods will enhance the web page rank of your internet site. This is among Google's procedures of the value of a website on the net, and also whether it is taken into consideration an 'authority' website. There are several methods that can be made use of to raise page rank; one of the most effective approach is to supply high quality web content constantly. This seems like a simple principle but there are numerous websites that stop working to provide content that visitors locate fascinating. The lower line is that websites which supply content that is interesting, well-written and also regularly updated create extremely engaged visitors that are more probable to return to the website in the coming days. So, if you can establish your site besides those uninteresting, lifeless websites then do it. You’’ ll definitely after that be a step better to accomplishing high page rank (as well as more significantly high placements on the search engines) via search engine optimization. There are keys on how you can place very with the major internet search engine, yet reliable internet search engine optimization is now a tremendous task, due to the fact that the search engine formulas are frequently transforming and over 100 variables (at the very least) enter into determining where a website must rate for a specific search term. So the 'secrets' are likewise continuously in a state of flux. Internet search engine like Google, Yahoo and also MSN, remain in the organisation of supplying their customers with one of the most appropriate and also updated details to match the search term that was being browsed for. To do this they utilise innovative modern technology which permit customers to quickly find relevant internet sites by searching for a word or an expression. Online search engine outcomes are pointless to individuals if the information doesn’’ t relate to the search term, or if the outcomes are as well old. People anticipate current as well as fresh information that is conveniently helpful to them. And also so the internet search engine are frequently on guard for 'tricky' internet search engine optimization techniques that don't return their individuals with 'helpful' results. Upgrading your site daily and including terrific new material will assist you to get seen by the internet search engine. The lower line is that if you are mosting likely to offer any sort of product or service online (or also if you simply want a lot more site visitors for your individual web site), it certainly pays to enhance your website for the search engines, in order to rapidly offer an increase of web traffic, sales and hopefully revenues! Face it. Over 90% of your organisation will likely come straight from internet search engine outcomes. And also for that reason, it is absolutely essential to optimize your site and draw in as much pertinent web traffic as feasible.