Understanding Organic SEO
In the old days of the Internet, there were no SEO Consultants, automated systems, or all that high technology stuff. A [tag] few years ago, in fact, the term “Search Engine Optimization” did not even exist! Website owners struggled with ways and means to get the much-needed hits to their website (never mind if it was not targeted) to hopefully generate the needed revenues. Those were the days of IBM (or “It’s Best done Manually) and Organic SEO.
Organic SEO still refers to the processes and strategies that are undertaken to optimize a website so that it gets good relevance ratings based on the keywords that the site is responsive to. The only difference between Organic SEO and the SEO we now know is that Organic SEO is a manual process vs. the current automated processes of page submission and alteration that characterizes “modern” SEO. Organic SEOfocuses on promoting websites on the Natural search engine results also known as organic results in contrast with sponsored links (Pay-Per-Click/PPC). Organic SEO, if you really think about is a “purist” approach to website optimization because nothing is a “black box”. As an expert in Organic SEO, you know optimization; you don’t just blindly trust it.
Organic SEO is based on a clear understanding of fundamental concepts, including:
• Search engines and how they work
Obviously, you cannot practice Organic SEO if you don’t even know how the first two letters of SEO (i.e., Search Engine) works. A search engine is a web site that provides the visitor a list of recommended websites to go to, based on a specific keyword or keywords. The rank of a website is statistically determined by what is termed as “key word density” or the ratio of keywords to the total number of words of content in a website. Inbound links and their relevance is another factor that determines your rankings. The gatherer of this statistical data is what is called a “spider” or “spider bot”, which is a program whose function is to count the number of times a keyword appears in a website through a process called “crawling”.
• Search Engine Optimization
You can’t have Organic SEO without the SEO part, which stands what Search Engine Optimization. SEO’s main goal is simple: bring as many visitors to your website as possible by exerting influence on the search engine to position your website as close to the top of the list as possible. As a result of having more visitors, it is hoped that your website will generate business for you. This result is every Organic SEOpractitioner’s clear measure of success.
• Viral Marketing
This is an important concept to understand if you are serious about becoming a good Organic SEO expert. Viral Marketing is a strategy to exponentially increase the number of visitors to your website from a small base that you have developed from your initial Organic SEO strategy. An example of Viral Marketing is to offer visitors to your website an opportunity to generate income from their own website by simply putting in your website’s link on theirs so that when people visit their website, then there is a good chance that they will visit yours. This strategy is certainly a handy component of the arsenal of a practitioner of Organic SEO.
• Optimized Domain Names
One of the simplest concepts to understand, yet also one that is not as easy to implement. Getting a keyword-rich domain name is every Organic SEO consultant’s dream because it carries so much weight in the relevance scale. If you domain name is exactly what you are selling, you will be able to smoothly sail on without much of a problem in the rankings. The problem, of course, is that there is a very high likelihood that the “good” domain names already belong to someone, and this makes an Organic SEO specialist life more difficult.
• Keyword Research
This is the first step on the list of to-dos for an Organic SEO practitioner because it plays a major role in determining your optimization strategy. Since it takes months for any optimization strategy to take effect, an Organic SEO expert’s efforts will be wasted if he makes the mistake of optimizing a website based on keywords that are not as popular as he assumed.
Becoming an Organic SEO specialist is not an easy task at all because it requires a deep understanding of the fundamentals that those utilizing automated systems take for granted. There is a major advantage, however, of Organic SEO vs. the “lazy man’s” SEO: A clear understanding of the concepts allows you to analyze SEO situations more accurately and come up with strategies that are more appropriate and responsive to your website’s needs.
There is no rejecting that Google is the king of capital when it concerns online search engine. A relatively suitable page ranking in Google deserves a lot greater than a better showing in various other much less prominent internet search engine. The reason for this is the frustrating appeal of Google. A large bulk of internet customers utilize Google’’ s solutions in seeking quality material online. With the a great deal of individuals using it, a high web page rank acts an excellent marketing opportunity for your website. As a result of the remarkable quantity of web sites that send their websites to Google, the brain trust at Google chose ahead out with Google Sitemaps. This service, which was begun in June 2005, makes websites submissions to Google much simpler yet with the added reward of obtaining thorough records concerning the sent web page’’ s visibility in Google. With Google Sitemaps webmasters can continuously inform Google regarding their website in addition to any modifications that they make to assist enhance their standing in Google. This program functions as complementary service to Google’’ s regular crawl, although it is taken into consideration that using Google Sitemaps can do a much better job compared to the normal crawl. Google determined ahead out with the Google Sitemaps program as a method for the online search engine to provide much better search results to its individuals. With the present constraints of web crawling, normally not all web pages are uncovered. It is additionally challenging to identify if a page has actually transformed. With so many irrepressible variables, crawlers sometimes just make assumptions. With Google Sitemaps it comes to be easier to obtain a much better image of all the feasible Links in an internet site in addition to the regularity of the modifications that are made. Knowing these variables makes looking in Google a more durable as well as worthwhile experience due to the fact that customers are assured that they constantly obtain a fresh index of web pages. To benefit from the Google Sitemap program, web designers only should download and install a cost-free open-source device called Sitemap Generator that helps in developing a Sitemap utilizing the Sitemap procedure. Google wishes that webservers will at some point sustain the procedure to ensure that web designers will not take any other extra steps to in order to sign up with the program. Google Sitemaps additionally openly approves codes taken from or created by 3rd celebration suppliers as well as note downs all the available 3rd party software within the Google Sitemap pages. XML-Sitemaps. com is one such supplier that offers a free Google sitemaps generator for web designers which will additionally create a HTML website map. Google’’ s software application as well as service designers are constantly tweaking as well as improving the Google Sitemap program to better address the demands of webmasters. Because of this, brand-new features are consistently included in the Sitemap program. A few of the brand-new functions that have been integrated currently focus on the reporting facet of Google Sitemap. When a website has actually been verified, Google can reveal web designers the stats and also mistakes about the website in addition to the web pages. Among the information that would certainly be consisted of are: * The Links that Google had problem creeping including the reason why. Likewise included are the top inquiries that resulted in returns from their internet sites as well as those that brought website traffic to their websites. * The website’’ s PageRank circulation * The typical text in outside anchors that websites used to link to their internet sites. These new functions, along with others that are still being created, brings incredible advantages for web designers because it makes the task of running a web site so a lot simpler. It likewise streamlines certain tasks that web designers should do to better handle their internet site’’ s web page position. Eventually, it offers their internet sites far better direct exposure as well as the inclusion of more of their websites in Google’’ s index.