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Understanding Organic SEO

In the old days of the Internet, there were no SEO Consultants, automated systems, or all that high technology stuff. A [tag] few years ago, in fact, the term “Search Engine Optimization” did not even exist! Website owners struggled with ways and means to get the much-needed hits to their website (never mind if it was not targeted) to hopefully generate the needed revenues. Those were the days of IBM (or “It’s Best done Manually) and Organic SEO.

Organic SEO still refers to the processes and strategies that are undertaken to optimize a website so that it gets good relevance ratings based on the keywords that the site is responsive to. The only difference between Organic SEO and the SEO we now know is that Organic SEO is a manual process vs. the current automated processes of page submission and alteration that characterizes “modern” SEO. Organic SEOfocuses on promoting websites on the Natural search engine results also known as organic results in contrast with sponsored links (Pay-Per-Click/PPC). Organic SEO, if you really think about is a “purist” approach to website optimization because nothing is a “black box”. As an expert in Organic SEO, you know optimization; you don’t just blindly trust it.

SEO Packages

Organic SEO is based on a clear understanding of fundamental concepts, including:

• Search engines and how they work

Obviously, you cannot practice Organic SEO if you don’t even know how the first two letters of SEO (i.e., Search Engine) works. A search engine is a web site that provides the visitor a list of recommended websites to go to, based on a specific keyword or keywords. The rank of a website is statistically determined by what is termed as “key word density” or the ratio of keywords to the total number of words of content in a website. Inbound links and their relevance is another factor that determines your rankings. The gatherer of this statistical data is what is called a “spider” or “spider bot”, which is a program whose function is to count the number of times a keyword appears in a website through a process called “crawling”.

• Search Engine Optimization

You can’t have Organic SEO without the SEO part, which stands what Search Engine Optimization. SEO’s main goal is simple: bring as many visitors to your website as possible by exerting influence on the search engine to position your website as close to the top of the list as possible. As a result of having more visitors, it is hoped that your website will generate business for you. This result is every Organic SEOpractitioner’s clear measure of success.

• Viral Marketing

This is an important concept to understand if you are serious about becoming a good Organic SEO expert. Viral Marketing is a strategy to exponentially increase the number of visitors to your website from a small base that you have developed from your initial Organic SEO strategy. An example of Viral Marketing is to offer visitors to your website an opportunity to generate income from their own website by simply putting in your website’s link on theirs so that when people visit their website, then there is a good chance that they will visit yours. This strategy is certainly a handy component of the arsenal of a practitioner of Organic SEO.

• Optimized Domain Names

One of the simplest concepts to understand, yet also one that is not as easy to implement. Getting a keyword-rich domain name is every Organic SEO consultant’s dream because it carries so much weight in the relevance scale. If you domain name is exactly what you are selling, you will be able to smoothly sail on without much of a problem in the rankings. The problem, of course, is that there is a very high likelihood that the “good” domain names already belong to someone, and this makes an Organic SEO specialist life more difficult.

Why SEO Matters

• Keyword Research

This is the first step on the list of to-dos for an Organic SEO practitioner because it plays a major role in determining your optimization strategy. Since it takes months for any optimization strategy to take effect, an Organic SEO expert’s efforts will be wasted if he makes the mistake of optimizing a website based on keywords that are not as popular as he assumed.

Becoming an Organic SEO specialist is not an easy task at all because it requires a deep understanding of the fundamentals that those utilizing automated systems take for granted. There is a major advantage, however, of Organic SEO vs. the “lazy man’s” SEO: A clear understanding of the concepts allows you to analyze SEO situations more accurately and come up with strategies that are more appropriate and responsive to your website’s needs.

Know what words your customers will make use of when browsing. You might know what your customers browse for. If not, figure out. Is it a summary of "trousers" or "jeans?" One may be browsed a lot more commonly than the other, yet why not target both? Just how around "executive presents?" Perhaps "workdesk devices" will certainly broaden your internet site marketing strategy. Ask all kinds of people. Obtain guidance from people in all walks of life including management, staff members, clients, suppliers, friends as well as household on how they would look for effective search engine positioning search phrases. Ask them exactly how they would look for various product or services. It's really not about what you assume they would search for, its regarding just what they assume. Believe me, they could lot of times be 2 totally different things. When you have effectively collected a meaningful keyword phrase list, get rid of any type of key words that are as well targeted or not to specific. Additionally bear in mind that keyword phrase placement is essential. Try to put as numerous key words as feasible in the starting paragraphs, and of training course the title line. The greater the worth of the keyword phrase the even more competitors you will certainly have. Every Search Engine Optimization uses tools just like the Overture Search phrase Pointer Tool and recognize the worth of a key words. The reduced the value of the keyword phrase the much less competitors we will have. We don't intend to intend to low however we likewise do not intend to aim to high. We have to discover a center ground. For you that could be a keyword phrase with a worth of no much less compared to 1000 and also no greater than 10,000. It will certainly depend on you to establish just what you deem reasonable. Additionally, the keyword phrases need to show up consistently throughout the opening Websites. It is specifically crucial that they appear regularly in the opening paragraphs. Nonetheless, stand up to the lure to overuse search phrases. The search engines could find it and also will lower your page positions. Devices are readily available to assist with optimum key phrase density. Nonetheless, stay clear of software program that composes the site's pages. Online search engine could sniff these out, too. A good guideline is: Never ever sacrifice quality of material for keyword placement. This will certainly affect your page position. Most notably, your site won't attract site visitors. For a FREE EBOOK outlining the fastest way to the top of the online search engine, browse through: http://www.ride-to-the-top.com and also http://www.1stepsystem-premier.com